So, I've sorted out some of the results of my survey - pleasantly surprised with what came up, particularly in relation to views of ethical and sustainable fashion. Here is just a snapshot of the results:
- A minuscule 0.5% separated those who considered ethical and sustainable factors when shopping, 50.5% don't, 49.5% do.
- 95% of respondents didn't feel that sustainable fashion is readily available.
- 74% tend to shop more in bricks and mortar stores, 26% were trigger happy shopping online.
Many of the responses to the sustainability questions on offer were of a positive nature. Respondents believed that it is a great idea, should be valued more by the producer and the consumer, and where possible they try their hardest to shop with sustainability in mind. However, more often than not it was noted that although sustainable fashion is around, it is something which many consumers do not understand fully and aren't willing to pay the extra dollars that are always attached to sustainable fashion pieces.
The survey made me think twice about what other people, as customers, really feel about sustainable and ethical fashion in Australia. It collated some interesting results from a group of 97 women aged between 18 - 32, the ideal customer age range for my major collection.