Wednesday, 6 June 2012

That Knit Cray? Or That Knit Nay?

So, I've sorted out some of the results of my survey - pleasantly surprised with what came up, particularly in relation to views of ethical and sustainable fashion. Here is just a snapshot of the results:

- A minuscule 0.5% separated those who considered ethical and sustainable factors when shopping, 50.5% don't, 49.5% do.
- 95% of respondents didn't feel that sustainable fashion is readily available.
- 74% tend to shop more in bricks and mortar stores, 26% were trigger happy shopping online.

Many of the responses to the sustainability questions on offer were of a positive nature. Respondents believed that it is a great idea, should be valued more by the producer and the consumer, and where possible they try their hardest to shop with sustainability in mind. However, more often than not it was noted that although sustainable fashion is around, it is something which many consumers do not understand fully and aren't willing to pay the extra dollars that are always attached to sustainable fashion pieces. 

The survey made me think twice about what other people, as customers, really feel about sustainable and ethical fashion in Australia. It collated some interesting results from a group of 97 women aged between 18 - 32, the ideal customer age range for my major collection.

Monday, 4 June 2012

The Gentlewoman.

The Gentlewoman is a fabulous women's magazine - it says so itself, right there on the cover. Released twice a year, the magazine is aimed at the modern, optimistic woman, and is as much about the people in its pages as it is about contemporary fashion.

The editorials in The Gentlewoman are printed on a mix of glossy and matt paper, at a thickness that makes each page turn entice the next, and images and words combine with a lot of negative space on the pages. If anything its pages can actually be quite stark. But it's this crispness that really simplifies the editorials and somewhat adds personality to the magazine.

The Gentlewoman interviews women of note (rather than 'celebrities'), photographs fashion as though it's straight out of an everyday woman's wardrobe, and offers those extra little quirky details to personify the magazine. The woman who reads, or even flicks through, The Gentlewoman, is the type of woman who shops for a difference, with style, a conscience, and a particular sense of humour.